Circular marketing · Phygital vending
The water of the future.
Free and plastic free.
AquaPub dispenses mineral water in Tetra Pak cartons, free for whoever drinks it, from smart vending machines. The sponsor pays — and in return gets verified leads, real data and a tangible sustainability asset.
0 €
the price for whoever drinks
5–8 s
of real attention for the sponsor
100 %
Tetra Pak, zero plastic bottles
~810,000
vending machines in Italy: the channel already exists
How it works
From QR code to carton in under a minute
No app to download, no payment. Just a micro-interaction with the brand that offers the water.
01
Scan the QR
Walk up to an AquaPub vending machine and scan the QR code (or tap your phone on the NFC tag). The web app opens: nothing to download, nothing to install.
02
Sign in with one tap
With Social Login, via Google or Apple: you're in within two minutes, with a verified identity that protects the system from abuse.
03
Watch the spot
A 5–8 second branded clip and an interactive mini-quiz. That's your "payment": real attention in exchange for real water.
04
Collect your carton
Tap "Dispense now" and the machine releases your Tetra Pak water carton. Free, fresh, plastic-free. One per person, per day.
Built-in anti-abuse: account identity + device fingerprint, a maximum of 1 carton per person every 24 hours.
For sponsors
The closest media to the moment of consumption
Digital advertising buys impressions. AquaPub buys a gesture: a person who chooses to give you their attention to receive something useful. And proves it with data.
Verified first-party leads
Real emails from social login, collected with explicit, GDPR-compliant consent. The concrete answer to a cookieless world and iOS restrictions.
Guaranteed attention
5–8 seconds of full, non-skippable viewing, one metre from the point of consumption. No ignored banner: an experience.
Hyper-local data
Where, when and who really consumes: geolocated consumption insights impossible to obtain with traditional advertising.
Measurable ESG asset
Every Tetra Pak carton dispensed is a unit of plastic avoided — tracked and reportable in your sustainability reports.
Brand on the product
Your mark printed on the carton the person holds: the packaging becomes media, the media becomes a daily gesture.
Native drive-to-store
Quizzes, coupons and calls-to-action in the web app turn each dispense into visits, product trials and measurable conversions.
Want your brand on the next carton?
Sponsor campaigns starting from the trial: your logo on the packaging, your content in the web app, your leads in the CRM. ESG impact report included.
Let's talk
For locations
A service for people, at zero cost to the space
Hosting an AquaPub vending machine means offering free, sustainable water to visitors, travellers, students and patients — with no management costs, which stay with the network and operating partners. The first installations start in Rome, with interest already expressed by national trade-fair operators.
For municipalities and public spaces it's also a hub for urban hydration and a tangible ESG signal.
Sustainability
Every carton is a plastic bottle that doesn't exist
Tetra Pak, not PET
Carton made from renewable, recyclable fibres instead of single-use plastic. The right format for everyday water.
Tracked recycling
A recovery chain with specialised partners (letter of intent with Eurven): the impact avoided is measured, not just claimed.
ESG reporting for partners
Sponsors and locations receive impact reporting: cartons dispensed, plastic avoided, engagement generated.
Technology
Three guarantees, one platform
Web app, cloud and vending machine speak the same language. Industry standards, zero improvised hardware.
Verified identity
OAuth 2.0 with Google and Apple, signed JWT sessions and device fingerprinting: every dispense is tied to a real person, just once every 24 hours.
Certified engagement
On completing the ad and quiz, a single-use cryptographic token is generated: no view, no dispense. Sponsor metrics are certified, not estimated.
Secure cloud command
The backend talks to the machines via MQTT over TLS and the MDB vending standard: dispensing commanded from the cloud with real-time feedback and stock telemetry.
FAQ
Frequently asked questions
Is the water really free?+
Yes, for whoever drinks it it's completely free. The cost is covered by the sponsor who funds the carton in exchange for your attention: a few seconds of branded content and a mini-quiz. No payment, no subscription.
Do I need to download an app?+
No. You scan the QR code (or tap your phone on the NFC tag) on the vending machine and a web app opens in the browser. Nothing to install, no space taken up on your phone.
How often can I collect a carton?+
One carton every 24 hours per person. Verified identity via social login and device fingerprinting ensure fair access and protect the system from abuse.
Why Tetra Pak and not plastic?+
The Tetra Pak carton is based on renewable, recyclable fibres: every dispense is one less single-use plastic bottle. The avoided impact is tracked and reported to partners.
How is my data used?+
We collect only the necessary data, with explicit consent and in full GDPR compliance. Emails from social login are verified first-party leads: no third-party cookies, no hidden tracking.
I'm a brand or a location: how do I take part?+
Write to us at info@aquapub.net. For sponsors we run campaigns with your logo on the carton, content in the web app and leads in the CRM; for locations the installation comes at zero management cost.
The team
The people behind AquaPub
Let's bring AquaPub to your city
Brands that want real leads, locations that want to offer a service, investors who believe in circular marketing: the project is at seed stage and the moment is now.